Sony Music Entertainment Label Company.

Sony Music Entertainment (SME) is a music record label company in America which is owned and operated by the Sony corporation of America. Unlike the other two record label companies in my other blog posts, this label record company is not as popular but is still successful and well advanced on its working quality and performance.

Key Important points about Sony Music Entertainment:

• They were first found in 1929 (As American Record Corporation).
• They tend to focus on every every genre involved in the music category.
• There Headquarters (HQ) is located in New York in the United States.
• There owner is Sony Corporation.

For this music record label company, it has been working for near enough all musicians involved in the music industry simply because it focuses on every genre in the music category. This is one of the reasons why this music record label company is very successful and fully effective for the music industry.

BMG Label Company.

BMG (Bertelsmann Music Group) is a record label company that was a division for Bertelsmann before its completion of sale of the majority of its assets. This music record label company is the third biggest label company publisher around the world and it has become one of the most successful music publisher companies. 

Important points about BMG:

• The headquarters (HQ) for Bertelsmann is located in German.
• The record label company was first founded in 1987.

• The successors for this publisher were Sony Music Entertainment, Universal Music Publishing Group and BMG Rights Management. 

The music record label company have been working with a variety of different artists and bands throughout the past. Some musicians that they worked with include Coldplay, Take That, Ne-Yo, Linkin Park, Kelly Clarkson, Justin Timberlake, Maroon 5 and so much more artists/bands.

Lyrics Analysis.

The two images are revealing the lyrics that we would need for the lip-syncing of the music video. As well as looking through the lyrics of our chosen song, we also analyzed each part of the song by giving our own personal thoughts on what these lyrics might mean to us. For each paragraph on the lyric sheets we came up with various ideas that we could include in our music video to show what these lyrics are relating back to.

Song Details and Initial Ideas.

What song has our group chosen?

The final song choice that me and our group decided to choose is "Learn't May Lesson Well" by The Kaiser Chiefs. 

The reason why me and our group decided to choose this song is because it had a useful tempo speed and the lyrics were clear to understand when we will be doing the lip-syncing. it has good use of instrumentation which is useful for our group.

The genre that this song is categorized in is rock.

My personal ideas for making the music video would be me playing one of the instruments our group can here in the song. I can also involve some quick cut away shots in the music video showing each band member for example guitar/drum kit/vocalist/etc. 
We will all be performing in the music video as this is a rock song. We are all band members apart from Sophie who instead will be the narrative character throughout the video. We as a group are thinking about involving quick cut away shots to show everything happening in the clip including instrumentation shots, narrative shots and band member shots.
We are mostly thinking about a recording studio. The reason for this is because the recording studio is a dark place which will give us the opportunity to light up in the background. For the narrative part, we could be thinking somewhere more outside like the streets.

Example Questionnaires

All of these images above are revealing one questionnaires being answered  by different people. As we can see, we have got different results for each sheet. After we looked up all the results we got from our audience, we then added up all of the results for each question and made charts to show our results.

Scool Quest

Analyse on Audiences Results Based on Our Music Genre Research.

As we can see from above, the graphs reveal different results for each category. I personally want to discuss about the bottom three graphs as I personally believe it reveals more interesting and important points about the Rock genre. As we can see on the third to bottom diagram, we can clearly see that most of the audience would usually expect to see skinny jeans and leather clothing when looking at a rock video. This is something that myself and my group need to consider when we are planning our Rock Video.

The next diagram that I would like to mention is the location diagram (Orange spider diagram). As we can see, the audience that we have asked said to us that they would usually expect to see rock videos in dark, abandoned, isolated places. They also would expect to see a rock video take place on a live stage. Again, this is something that our group need to be focusing on as our group may use some of these locations to our advantage. 

The final diagram that I would like to go through is the last diagram (use of instrumentation). When asking our target audience this question, we got a very good responses. As we can see, the majority of the audience thought that they could see guitar (both electric and acoustic), vocals and drums. In contrast, this is yet another scenario that our group must focus on as we may use some of these instruments to our advantage to make an excellent music video.

Analysing a CD Back Cover (No.3).

Analysing a CD Front Cover (No.3).

Analysing a CD Back Cover (No.2)

Analysing a Music Advertisement For My Chosen Genre (No.3)

Analysing a Music Advertisement For My Chosen Genre (No.2)

Analysing a CD Advertisement For My Chosen Genre (No.1)

Analysing a Front CD Cover (No.2)

This image is revealing the front CD cover of Pink Floyds album, The Dark Side of the Moon.

Analysing a CD Front Cover (No.1)

This picture is revealing the front cover of Green days album, American Idiot.

Analysing a CD Back Cover (No.1)

This picture is revealing the Green day's back of the cover album, American Idiot.

Record Label Company EMI.

• There headquarters (HQ) were based in the U.K. London.
• They have been working with bands such as Blackstone and Abu-Dhabi.
• There successes have involved a variety of different rock bands. Some like Bon Jovi, Cage the Elephant, U2 and Paul McCartney.
• They were founded in 1931 and their origins virgins EMI company were founded in 2013.

Goodwins Theory of Editing and How I Would Use it in a Music Video?

In this post, I will be going through Goodwins theory of editing and how I would use some of its theory to make a music video successful.

With Goodwin, His theory of editing involves him only focusing on graphic effects and different motion effects for music videos. For example, it would involve taking one bit of a music video and changing the way it looks i.e. colouring or change of appearance.

If i was to use Goodwins theory, I would personally use more of its changing appearences techniques to make it look different towards the music video. I would also add in more background colour to make it look more effective and graphical. Finally, I would also involve loads of motion (Mostly slow) and keep it original.

Vernallis Theory of Editing and How Would I Use Editing in a Music Video?

In this post, I am going to go through how I would use slow motion in a music video and how I would make it look effective and successful enough to become an amazing music video.

Firstly,  there is an important person in the music industry that makes music videos look amazing by involving editing; Vernallis. Vernallis theory involves using as much editing techniques and skills to make the music video look outstanding and fantastic enough. Some of the editing techniques he mostly uses involve slow/fast motion, cutaways, different shot durations, etc.

If I was to use editing in a music video, I personally would involve a lot of slow motion for most of the shots and involve no fast motion at all. I would also make some of the cutaways be in time with the music to make it look more effective and amazing. Finally, I will also do different shot durations to make it look successful enough and mostly do some of the shots on the band members, background situations and also instruments involved in the music video.

Analysing a pop Video (No.2)

In this post, I am going to discuss my 2nd chosen pop music video of my choice and I will be discussing the elements that was being used throughout the music video.

The second pop music video I am going to going to be discussing about is Human by The Killers.

Mise en Scene: The Mise en Scene was probably the most effective element out of the four elements for this music video. The reason I say this is because the location they used this music video was based in a desert location with a lot of space. Not only the location was used very effectively, but also the costume was used to perfection. The band members for the pop music video were using casual clothing and some of them were wearing smart band clothing to represent their status which of course was high. The props were used effectively and successfully because it involved instruments for the video. This was important because they needed to show that they were a pop band by showing their different roles. They also used the space very effectively and fantastically because they already had a lot of space in the first place and they were moving around a lot to show they dominate the location and they have full control.

Cinematography: The cinematography was used very effectively in a variety of different ways. The first way how it became so effective was that the use of camera shots. They used close ups to show their facial expressions and they wanted to show the instruments each band member  were using. They used long shots to reveal the background they were located in and to also show the whole band playing and singing. Not only the shots were used to perfection to make it a successful music video, but also the use of angles. their were low angles to represent the band having a high status. There was eye level to show that the singer and band members were looking directly at the camera to give a signal to the audience.

Editing: The editing was used very successfully and amazingly. The way how the editing was used very well was that the cutaways. Some of the cutaways were in time with the music which made it feel much more successful. The cutaways were moving from one band member to another to signify that each band member is important for the music video. The shot durations were used very effectively as it revealed a lot of important parts to the music video. For example, there were long shot durations of the band members (mostly the singer). The final micro-element i want to discuss involve editing is slow motion. There were slow motion involved in the chorus which made it feel so much more effective and amazing to watch.

Sound: The sound was used very effectively throughout the whole of the music video. For example, you can hear the music instruments being played throughout the music video which made it feel realistic. You can also hear the singers lyrics which of course relates back to the music video. Apart from that, there wasn't really anything else involving sound so it's near enough like Mirrors by Justin Timberlake.

Lists of Props, Costumes, Make-up and Equipment for our Music Group.

In this post, I will be going through the different uses that our band can use for our Rock music video to make it a successful and effective music video.

Props: The props that our band could be using are:

• Electric guitar
• Drumkit
• Mic (for singer)
• We should also be using that would make us have a good shape for our band group. For example, some tables to stand on or maybe some chairs. We should also include wires for the instruments to make our music video become more realistic.

Costume: Considering our music group are doing a rock video, the costume we would need to include should be:

• Black clothing (leather jackets, black trousers, black shoes, etc.)
• Hair style, (should be dark colour with a very good and effective hair style for the video.)
   

Make-up: The make-up that we should be using for the rock music video should involve:

• Eye-liner.
• Dark customisation, etc.
   

The equipment: The equipment that our music group should be using should involve something that will make this music video look professional. Here are some equipment that is really necessary.

• A camera
• A tripod
• A figrig
• Memory card
• Any other instruments if available (bass guitar).
  

  

   
  
  
  
  
  
  
  
  
  
  Other pieces of equipment we might use during in our music video: 
  During our discussion about the other props we might be using for our music video, we also were thinking about props we might use when Andrew is getting kicked out of the house. Here are some examples:
  

  • Boxes
  • Other clothing
  • Record discs / any other musical equipment. 

   
  

Analysing a pop Video (No.1)

In this post, I will be going through the different elements in a pop video and how it has made it successful, amazing and effective enough to be a brilliant music video.

The first pop song that I will be discussing about is Mirrors by Justin Timberlake.

Mise en Scene: The Mise En Scene was used very effectively throughout the whole of the clip as it used a variety of different micro-elements involving in this category. The first micro-element that I will be going through involving Mise En Scene is costume. The costume was used very successfully and effectively. The reason for this is because the people involved in this music video decided to use very smart clothing to represent high status and authority. There were also people in the music video that were wearing casual ordinary clothing. This is because some of the people were in a party celebrating and having a fun time. The reason why there were two different contrasts throughout the whole clip is because if you listen to the lyrics Justin Timberlake is saying, it is reflecting back to the music video which is set in a low key lighting. Not only costume made it very successful, but also the props were used to perfection to amaze the audience. For example, there were snooker cues being used by the people in the party to represent them having a fun time. There was also choreography involved in both contrasts but they had two differences. There was a slow paced dance from the two old people to represent a minor tone whereas in the party there was more atmosphere to make it feel like there was more going on in the location.

Cinematography: The cinematography was used to perfection and was used very effectively throughout the entire 8 minute clip. The way how the cinematography was used to an outstanding level was that they involved various different shot types in the whole clip. For example they involved close ups to show facial expressions of people having a fun or emotional time. The close ups also revealed props being used like the snooker cues and cusions being thrown around the room. There were also mid shots being used in the clip to show the whole characters personality and body language and to also reveal what location each character is at. There were also longshots to show the whole background certain characters were at and to reveal what they were surrounded by.

Editing: The editing was also used very effectively throughout the whole 8 minute clip. The reason for this is because of the cutaways. Some of the cutaways in the clip were in time with the music so it gave it a lot of effect and amazment for the audience. Not only the cutaways made the music video so successful, but also the shot durations were amazing. There were long shot durations to show the most important parts of the song. For example, the choreography shots was filmed for a bit to show important significants and to reflect back on the emotions for some of the people in the clip. The short shot durations were used to show the less important parts of the song but it was still quite important to reveal the facial expressions for some of the people in the music video.

Sound: The sound was not really used a lot throughout the whole music video. The reason for this is because you could only here the music being played and Justin Timberlake singing. You couldn't here anyone in the music video having any discussions or having a fun time so basically all of the sound from the music video has been cut out. The reason for this is because it is important to listen to Timberlake's lyrics as it involves depressing words that relate back to the quiet music video.

Analysing a Rock Video (No.2)

The second Rock song that i will be analysing in this task will be Holiday by Green Day.

This song involves all four elements and has so many micro-elements. This song uses all four elements very effectively and successfully.

Mise en Scene: The Mise en Scene was probably the most effective element out of the four elements. There are many reasons for this. The first reason for this is because of the costume. The costume was used perfectly throughout the clip as the band members of Green Day were using black clothing to represent the rock culture. Not only the costume made this music video very successful, but also the use of props made this music video look very outstanding. The props that the band were using were uses of instrumentation, such as electric guitar, bass guitar, drumkit and Mic. The also involved and microphone in the bridge part of the song. This prop was used in the music video to show there role of the music video and what they had to do to make the music video become very successful.

Sound: The sound in the music video was used very effectively and successfully throughout the whole music video. The way the sound was used so successfully in the music video was because of the use of dynamics. There were various changes towards the dynamics which made this music video become very successful. For example, in the verses and the choruses, there were loud dynamics. These parts of the song was very important because the band wanted to get attention from the audience in order to make the audience like this song. The use of low dynamics were used effectively as well throughout the clip. For example, the bridge of the song went from loud to dropping straight down to very quiet. This is again seems very effective as it catches the audiences attention and changes the mood of the song by simply using different instrumentational skills and use of different vocalisation.

Editing: Editing in this music video seemed to be very effective throughout the music video as it became very successful throughout the entire music video. the way how this music video became so successful and effective from the editing was the cutaways. The cutaways were used to perfection as some of the cuts were in time with the music to give it that extra effect for the music video. Not only cutaways became so successful, but also the shot durations were used differently throughout the whole clip which again gave the music video more success. The way how the shot durations were so successful; was that they all had different shot durations which means something different was going on throughout the whole of the music video.

Cinematography: The cinematography throughout the whole of the clip was used very effectively and showed a lot of fantastic stuff throughout the whole of the music video. For example, the music video involved a numerous amount of shot types which made it fantastic and excellent to watch. The shots that were involved in the music video were; Close Ups (to show band members facial expressions and something that was important). Mid Shots/Medium Shots (To show more than one person in the shot and to see something happening in the background). Long shots (To see the whole band and again to see something in the background if it is important). Not only the shot types were important throughout the whole music video, but also the use of angles were used effectively as well. There were low angles to represent the band having a higher status which means they had control over the video but there were points that involved them having a lower status because of song being in a minor key. Not only that, but some of the lyrics revealed that this was in a minor key to show that the band had a low status throughout the clip.

Analysing a Rock Video (No.1)

 The first Rock video that I am going to be analysing is Numb by Linkin Park.

This song involves a variety of different elements and media terminology throughout the whole of the video. Here are some examples.

Mise en Scene: The Mise en Scene that was used throughout the whole of the clip involved a variety of different micro-elements. For example, the costume that each member of the band were using was dark leather colours. The costume for the school pupils were normal American type of clothing to represent that they live in America. The props that the band were using throughout the music video were instruments i.e. electric guitar, keyboard, drumkit, bass guitar and mic.

Cinematography: The cinematography that the music video was using involved a variety of different shot types and angles. For example, there were close ups of instruments being played and there were mid shots of each band member. there were also some long/mid shots of school pupils to represent the emotion from each school member. the girl student or the protagonist of the video wasmostly getting close ups to see her expression and she was the character that had the most camera shots toshow that she is the most important student for the music video.

Editing: The editing wasused very effectively throughout the whole of the clip. One of the examples i can give is the cut aways. Some of the cut aways were used to perfection because some of the cuts were in time of the beat of the music which gave it that little extra effectiveness. The editing also revealed fast motion movements throughout some of the shots. This washappening when the female student was looking around her location which made her be the odd one out. This again signifys that she is the most important student for the music video.

Sound: The sound was used very effectively as well throughout the clip. For example, dynamic levels. The dynamic level was used very successfully because there were points in which it was very loud and there were some parts where it was very quiet. For example, the loud parts that I found through this video was the start when the electric guitar was playing for the intro. It was also quiet for every chorus taking place for the song. The parts of the song that were mostly quiet was when the verses were being played. The reason for this is because the vocalisation and the use of instrumentation were lower on the dynamics. The instrument that was used in the verses were the piano whereas the instruments in the chorus were the electric guitar and the drum kit with louder vocalisations.  

Rock Mood Board.